Yamaha is Moving ATV Production to The U.S.
August 1, 2017
The ATV industry is talking about the recent announcement by Yamaha that it will move a portion of its ATV manufacturing operations to the US.
The Japanese company's base of operation will be in Newnan, Georgia, which will produce the company's new all-terrain vehicles and help kick-start Yamaha's long-term plan to transfer all ATV production to the US.
The factors which led to this decision are simple enough. Despite the fact that manufacturing costs may be arguably higher in the US, it is also the where a majority of Yamaha's ATV customers reside. Basing operations in the states will reduce time-to-market and help get new models on showroom floors faster. The "made in USA" tag will also make the vehicles easier to market.
Ultimately, analysts consider Yamaha's decision a direct challenge to its biggest competitor, Polaris.
No matter which manufacturer ultimately prevails, there are a few undisputed winners here: Maxxis, ITP, Dunlop, and other manufacturers of ATV tires.