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Bright Spots in the ATV Industry During the Downturn


In the face of a still-uncertain economy, there continues to be occasional bright spots, particularly in the automotive and ATV industry.

A recent New York Times article, for example, noted how consumers and businesses alike are better-equipped to handle rising oil prices compared to 2008. The article cited the Cash for Clunkers program as a major factor. By having American consumers trade in their gas-guzzling vehicles for more fuel-efficient ones, rising prices will have less of an immediate financial impact.

General Motors, on the other hand, posted its first profit since 2004 in February of this year, thanks in no small part to assistance from the US government.

Meanwhile Polaris Industries, one of the big players in the all-terrain vehicles market, is also performing exceedingly well. The company bucked the industry-wide downturn in ATV sales due to new and popular models, as well as a program that allows shorter ordering cycles for dealers.

And, as they say, a rising tide lifts all boats improved ATV sales ideally trickle down to all points in the supply chain, from small parts manufacturers to ATV tire makers.

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